Case Study: Saffron Road


Saffron Road is a well-known boutique fashion store located in London, Ontario. Catering to women with busy, multi-faceted lives. Gail-Lynn and her staff offer their clients the best customer service paired with unique clothing lines and pieces — suitable for work, play, and everything in between. In a few words,

Fashion forward, enduring style.


Saffron Road approached Notsirk to redesign their website to open up their doors to a younger clientele (ex. college students) but still retain their loyal customers (age 35-50). The introduction of a men's clothing line was also in order and needing to be incorporated.   

Brianna Gastaldi (Project Manager)
Kriston Chen (Designer)
Yann Traboulsi (Developer)



Notsirk wanted to carry the spirit of fashion forward, enduring style onto the web. The new Saffron Road website is built around a simple slideshow that evokes the same work & play attitude. It's professional, elegant, and classy. With the dynamic energy of a magazine cover. The slideshow is Saffron Road's showcase featuring the season's new pieces. The website connects the boutique to its customers, with the convenient use of popular social networks like tumblr and facebook.