Case Study: From Parris With Love
Parris Whittingham, founder of From Parris With Love,
lives and breathes the captured moment. He sees the world as a
relationship photographer and each day, helps write and capture love
stories for couples — remarkable ones mind you.
"I believe remarkable love stories change the world." (Parris)
ChallengeNotsirk was asked to redesign the From Parris With Love website and to bring it all together with a love mark that reflected his company's ideals: romantic, realist, modern and Grand Central-esque. A mix of tradition and non-tradition.
TeamParris Whittingham (Project Manager)
Kriston Chen (Designer)
Amanda Diaz (Writer)
Notsirk crafted an iconic and modern logo that serves as an unwritten book to capture fleeting From Parris With Love moments. It's a love mark that exudes simplicity and warmth. A warm fuzzy for romantics and realists.
There are 3 key layers: heart (love), book (stories) and pages
(moments). The layers work together to convey the nostalgia felt from flicking
through a book/album. The choice in black and white is a reference to
Parris' timeless aesthetic. In its entirety, the logo draws
attention and anticipation with clarity and trust.
With the logo as an anchor, the From Parris With Love website took shape. Taking on a clean, elegant aesthetic to target brides and their mothers, but still appeal to men as well.
of the challenges Parris posed to me was making sure the users walked
away from the website feeling like they got to know him. As a result,
the website weaves candid testimonials from clients, storytelling, and
Parris' signature photography to create an honest and memorable first
As a final collaboration, Parris and Notsirk worked on an ebook to help couples navigate the stressful times of wedding planning. With a tight 2-day deadline, the logo became the go-to image to craft a simple but powerful concept: color out the lines, it's your wedding.